While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

which show the original logo morphing into the geometric version. According to Trollbäck+Company, the studio reduced the updated mark down to its core components, broke it apart, and then used the ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The emblem was designed in an abstract and asymmetrical shape ... for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that are ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

"As a brand that is beloved by many generations, we designed the new logo and visual identity to ... resonate with consumers more than those with abstract symbols. Read next BI Tech Memo ...

The brand's logo went from a simple circle with "KIA" in the middle to a more modern, almost abstract "K I A" with all letters connecting. But apparently, people don't see "KIA" when they look at ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?