The Adams portfolio also will include an array of accessories (bags, hats, t-shirts, and yes, bucket hats and hoodies), all targeted largely to golf’s growing new audience.

Along with a full complement of clubs, Adams Golf also plans to launch a golf ball, bags, accessories, headwear and apparel through its official website (adamsgolf.com).

Part of the sport of golf is having the right clothing to wear on the course, ... Additionally, Edwin Watts Golf carries name brands like Adams Golf, Callway Golf, and Ashworth.

Adams's research shows there are nearly 11 million young adult golfers, an increase of 13% over last year. There are also 6.2 million new golfers, with women being a driving force in that group.

— -- Another power player has exited the golf equipment business, with Adidas announcing Wednesday it has agreed to sell its golf brands TaylorMade, Adams Golf and Ashworth to private equity ...

That’s the group to which Adams Golf is hoping to appeal. The clubs are sold as an affordable, complete-set, direct-to-consumer line that is accompanied by apparel and accessories.