There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.

Meet five NFL players who’ve landed massive endorsement deals, turning on-field success into big-time brand partnerships.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Streetwear has evolved past only a fashion — it has become a tradition. And a few of the rising stars in this style movement ...

Topsports' capital structure, almost 100% equity, is more conservative and we think the company can probably use more debt to finance its operations. Barring major acquisitions, we expect the ...

Inspired by icons like Agassi, Serena and Sharapova, Pavlyuchenkova has been designing every outfit she wears in 2025.

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Police have released pictures of two men they are seeking to identify after an alleged brawl in Sydney’s west.

Hopkins edged Glastonbury’s Gabriel Kvadis by 70 points to win the CIAC Decathlon championship on Wednesday at Veterans ...