Professional football players are not only famous for their talent on the field but also for their popularity off it. Many ...

Topsports' capital structure, almost 100% equity, is more conservative and we think the company can probably use more debt to finance its operations. Barring major acquisitions, we expect the ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Taking place on June 24th at Atlanta's iconic Guardian Works, adidas' HBE Capstone event—curated and directed by the renowned ...

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Turn your toe-offs into lift-offs with the best super shoes from Nike, Adidas and more. By Ben Hobson Updated: 10 April 2025. Tested by Ali Ball and Jenny Bozon. Jump to Products.

The Minnesota Timberwolves have made it clear that Anthony Edwards is their franchise player, around whom they're building ...

Save your pockets from being weighed down by carrying your essentials in a cross-body bag. The most important quality this accessory should have is Mary Poppins-style storage. It should be sleek but ...

The conversation around adidas sneakers has largely been centered around its football-inspired models, starting with the ...