USWNT star Trinity Rodman joins forces with Adidas to launch cleats designed specifically for women's football players.

There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.

Prior the FIFA Club World Cup, Adidas and Lionel Messi released Inter Miami's third kit alongside an Adidas Gazelle and ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Meet five NFL players who’ve landed massive endorsement deals, turning on-field success into big-time brand partnerships.

BIRK, ADDYY, and WWW navigate weak demand and rising costs with e-commerce gains, innovation, and global brand strength.

Adidas launched its "You Got This" campaign featuring Lionel Messi and Patrick Mahomes in a playful treadmill challenge. The ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Streetwear has evolved past only a fashion — it has become a tradition. And a few of the rising stars in this style movement ...

For runners looking to BQ, PR, or just run fast, the Nike Alphafly—a.k.a. the original super shoe—still reigns supreme, and ...

Tennis great Stan Smith talks about his new book as well as his friendship with Arthur Ashe as the 50th anniversary of Ashe's Wimbledon win approaches.

Worn by Zinedine Zidane and Diego Maradona, the adidas Copa Mundial is the most iconic football boot ever created and is the best-selling model of all time.While boot technology has progressed and ...