Jordan Dawson has taken football boots individuality to the next level through customising boots for footballers such as ...

Some said Nike was on the slip. Some said thee influence of the Swoosh was on the wane. But one quick realignment, and a ...

Meet five NFL players who’ve landed massive endorsement deals, turning on-field success into big-time brand partnerships.

Let’s talk shoes. The adidas Sambas and Gazelles are on sale right now at Foot Locker, and this is not a drill—both iconic ...

A complete look at Stefon Diggs’ partnership with Adidas, from custom cleats to what it means for his brand off the field.

Fans and players weren’t the only ones coping with extreme heat this week at the Club World Cup. Sniffer dogs — a common ...

The FIFA Club World Cup is underway as 32 teams from across the globe battle it out in the U.S. in the new-look tournament.

Company executives say the sportwear giant will cut its reliance on producing goods in China to ease the impact of US trade ...

Manchester United have been linked with a move for one lesser-known name who just topped the goal charts in his division and ...

Over the last 7 days, the United States market has risen by 2.7%, contributing to a 13% climb over the past year, with earnings expected to grow by 15% annually in the coming years. In this ...

The 16 squads competing at the Women’s Euro 2025 have now been announced. Twelve (I’m still counting Chloe Kelly) Gunners ...