Josh Allen expands his New Era partnership, becoming Director of Billustration and launching a new charity-driven 9FORTY cap ...

Josh Allen and the Buffalo Bills partner with New Era Cap in a new role that connects football, fashion, and community outreach.

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday, July 16, that Bills quarterback Josh Allen now has an ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

Buffalo Bills' Josh Allen becomes New Era's first equity ambassador and launches 'Director of Billustration' in a heartfelt community project.

A trio of New Era baseball caps for the Angels, Astros and Rangers pulled from stores are selling on eBay for big bucks because of their mistakes.

The tie-up makes New Era - headquartered in New York - the designation of official on-field cap of MLS, and also gives that brand production and distribution rights.

Buffalo, New York (June 5, 2025) – New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the ...

From caps and hoodies to socks and slides, New Era has NFL hopefuls and fans decked out from head to toe Leading prospect Cam Ward partners with New Era to debut 2025 NFL Combine collection ...

New Era, long the sole supplier of MLB caps, released - and pulled - an "Overlap" design that transforms teams' names into humorous phrases.

A trio of New Era baseball caps for the Angels, Astros and Rangers pulled from stores are selling on eBay for big bucks because of their mistakes.

New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the international sports and lifestyle brand ...