Pixar Animation Studios has teamed up with McDonald's to create Happy Meal toys for "Elio," a sci-fi adventure film from ...

According to a report in the New York Times, some Generation Z diners have a similar nostalgic connection to casual dining restaurants — a different category than quick service restaurants like ...

According to Bob Bernstein, the man widely credited with inventing the McDonald's Happy Meal, the company was skeptical about the concept. Launched across the United States in 1979, and costing $1.10, ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

In a world where every penny counts and fast food prices have soared, McDonald’s might seem like an unlikely place to find booming business. We’ve seen studies showing that fast food prices have ...

In 2022, McDonald’s struck a nostalgic nerve with its Adult Happy Meal—complete with grown-up-sized portions and collectible toys that had Millennials lining up and resellers cashing in.

However, when I found out that McDonald's were launching an adult version of the Happy Meal, I was naturally intrigued. And crucially, would it come in the iconic M-shaped box?, reports Wales Online.

MCDONALD'S is launching its first ever "adult Happy Meal" across the UK in just days - and fans can't wait The Minecraft Movie Meal will hit restaurants nationwide from Wednesday, March 26.

Fans have already dubbed it an "adult Happy Meal". It comes as gaming lovers anticipate seeing A Minecraft Movie, which comes out on April 4. In celebration of the film, McDonald's have created ...

‘Is this the first ever adult UK happy meal???’ asked one follower on Instagram, while McDonald’s replied: ‘my inner child is going to be healed.’ It’s the closest thing to an Adult ...

Article continues below A spokesperson for the social media page enthused: "New £5 adult Happy Meal now at McDonald's. This has been needed for too long. For £5 this is a bargain. You can choose ...

To celebrate the 30th anniversary of the premiere of the beloved 90s sitcom Friends, McDonald’s Spain launched a Happy Meal inspired by the show. The Happy Meal targets adults as opposed to its ...