1. Rates. All advertising purchased will be at the rates and on the terms indicated on this Agreement, or on Publisher’s current rate cards which are incorporated into this Agreement if no rate ...

This Agreement does not address any ad agency relationship between the Parties; such relationship, if any, is governed by a separate agreement. The Term of this Agreement as to each SOW is set ...

The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts.