With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Why did the marketer break up with the single-media campaign? Because they needed more channels in their life.

Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities ...

On Day 2 of Goafest 2025, a panel discussion on ‘Mardon Wali Baat: A discussion on Masculinity in Advertising’ unpacked ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Podcasting company Acast will enlist its fast-growing stable of on-air talent to provide bespoke audio advertisements across ...

Bowman later edited his tweet and the following one in a thread to read as follows, but it still didn't convince the ...

As Goafest 2025 kicks off, this article examines the global standing of Indian ad awards, stressing the need to move beyond ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Artificial intelligence (AI) is upending industries with the subtlety of a sledgehammer. From drafting prose to designing ...

The report echoes many of Health Secretary Robert F. Kennedy Jr.’s talking points on ultraprocessed foods and vaccines, but ...