Why did the marketer break up with the single-media campaign? Because they needed more channels in their life.

Elon Musk, who owns X, previously sued the liberal group over claims that it tried to damage his social media company’s ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Money raised through foundation grants can be larger and more predictable than advertising revenue, but it often comes with ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching ...

On Wednesday, May 21, at Streaming Media Connect, Ashling Digital Founder & CEO Michael Nagle moderated the panel 'FAST Break: Packaging and Selling Sports on FAST.' The panelists set out to answer ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...