In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing ...

Elon Musk, who owns X, previously sued the liberal group over claims that it tried to damage his social media company’s ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

When people call large insurance brokerages seeking free assistance in choosing Medicare Advantage plans, they’re often ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...