As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

Another example: Agencies are called for a pitch ... But in reality, it’s the opposite. An advertising pitch is not the same as apparel retail. It’s not that ads have been created for multiple ...

Consumers are no longer passive participants in brand messaging. In fact, 71% of consumers expect personalized brand ...

Paul Burke is an acclaimed advertising professional and creative writer based in London. He is the founder of Paul Burke Creative and Paul Burke Radio, where he writes, casts, produces, and directs ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

Startup Coworker.ai raised a $13 million seed funding round from Triatomic Capital, Abstract Ventures, and Eniac to bring AI ...

During its presentation last year, Netflix announced plans to build its own bespoke ad tech platform to solve advertiser ...

Parametric cover is gaining ground, promising faster payouts after extreme events such as floods and wildfires ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

In fact, some companies are pushing the thickness of phones over to the anorexic side, just for marketing’s sake, and the all ...

Kennesaw State University sophomore Valeria Ruiz takes a unique approach to preparing for various student competitions. She ...