Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few ...

And which critical adland roles will it supercharge? Advances in advertising technologies mean that marketers can create more marketing assets than ever before, segment audiences even further ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both executional demands and strategic expectations. While the CMO title remains ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

A series of management changes at Virgin Voyages sees Stephen Hopkins expand his role as vice president of growth and ...

Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected ...

This experience is significant to understand the indispensable role of data-driven decision-making in the industry. Data analytics is no longer an optional aspect of advertising; it has become a ...