This popular product isn't a replacement for regular hair washing. Learn more about the potential drawbacks—and benefits—of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Plenty of beauty products are on sale right now, but these Wirecutter-tested picks are actually worth the money. No more post ...

Natural hair dyes are growing in popularity for good reason. But before you make the switch or stick to the usual boxed dye, here’s what you need to know to make an informed choice.

If you’ve dyed your hair at home and gotten hair dye on your skin, you know how hard it is to get it off. Here are 6 ways to remove the stains.

However, according to Rita Hazan, celebrity colorist and founder of Rita Hazan Salon, 2025 is all about decadent tones. While ...

In some very good news for your bank account, box dyes are making a comeback and they're not like the ones you used to ...

Lindsay Lohan is the newest brand ambassador for Schwarzkopf. Her longtime hair colorist Tracey Cunningham created her 'soft ...

Most hair dye preparations contain para-phenylenediamine, which can be highly allergenic. Is there a safe alternative?

Ahead, the very best color-safe shampoos for all hair types, whether you do a single process, partial highlights, or a full head of bleach.