Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media.

One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social ...

then you've probably seen countless TikToks and Instagram Reels of content creators hopping on the "old money" aesthetic. It seems like an evolution of the "quiet luxury" trend of last spring ...