Aesthetics—When you "feel" it. When you "feel" the power of the art. When it all comes together in perfect harmony—song, performance, message, connection—there is a physical reaction to the art.

The nascent field of consumer psychology has demonstrated the importance of aesthetic properties like color, packaging, design, and logos for consumer preferences and behaviors like brand loyalty ...

In an interview with HT Lifestyle, Mahesh Anand, President at Nippon Paint India (Decorative Division), shared, “Colour psychology continues to unveil its captivating secrets, revealing its ...

The Psychology Behind Art Collecting While collectors believe they’re driven by rational motives such as investment or aesthetic appreciation, the truth is often more complex, and sometimes ...

Check out the video above to learn about how Netflix regularly changes its cover art to suit your tastes. You can find this video and all of Vox’s videos on YouTube. Subscribe for the latest.