Aetna says it's bringing the logo back as a unique symbol of the company's brand and heritage. But the company says their biggest change is a new focus on consumer-driven health care.

Aetna is uniquely positioned to deliver on this goal." Last September, Bloomfield health insurer Cigna Corp. unveiled its new logo and marketing focused on individuals.

Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies in the ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.

Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a ...

The four rooftop signs — with Aetna’s logo in red — are expected to be visible to traffic in either direction on […] Skip to content. All Sections. Subscribe Now. 77°F.