Consider, for instance, the potential intrigue of inverting the exceptionally appealing design of the Air Jordan 1 Mid “Fearless” colourway. What might be the outcome? Of course, none of our ...

Travis Scott and Fragment Design will join forces once again for another Air Jordan 1 Low, expected to release later this ...

It has been four decades since the Air Jordan 1 made basketball and footwear history by turning a controversy into the best marketing plan imaginable. Throughout 2025, Jordan Brand is celebrating ...

We have the late Peter Moore to thank for that, who not only designed the Jordan 1 and 2 but also gave us the branding associated with the Air Jordan family, from the original wing logo on the 1 ...

Back in 2019, Kim Jones completely rewrote the sneaker game with the Dior x Air Jordan 1 Low. It was a huge deal, and even though they retailed for $2,000 a pop, that didn't stop them from selling ...

The Tar Heels might’ve had a somewhat contentious NCAA Tournament run last month, but there's absolutely nothing the least bit controversial about the Air Jordan 1 High OG ‘UNC Reimagined.’ ...

What if the Nike folks didn't find a way to use the "banning" of the Air Jordan 1 to catapult the sneaker's stardom? Well, part of why the Jordan brand is big now is because the NBA kind of didn't ...

The Air Jordan 1 Low OG "Obsidian" colorway. / Jordan Brand The Air Jordan 1 Low OG is dropping in the "Obsidian" colorway at 10:00 a.m. EST on Saturday, March 22. Best of all, the sneakers are ...

Nike on Saturday will release the Air Jordan 1 Chicago "Lost and Found" Some collectors consider it the "most iconic sneaker of all time." Here's how Nike kept the Jordan 1 relevant for nearly ...

The Air Jordan 1 Low OG 'Rookie of the Year' has been hyped and anticipated for a hot minute, and, folks, the release date is just around the corner. Featuring a brown and white upper ...

My phone chimed on March 22, 2025, at 8 a.m. EST to remind me about the release of the Air Jordan 1 Low Obsidian. I’ve gotten into the habit of adding release dates to my calendar (we listen ...

According to Nike, they were the now famous Air Jordan 1, Jordan’s first-ever signature shoe. But they weren’t, and an auction held by Sotheby’s in 2021 proved so. Instead, Jordan wore a pair of shoes ...