Consider, for instance, the potential intrigue of inverting the exceptionally appealing design of the Air Jordan 1 Mid “Fearless” colourway. What might be the outcome? Of course, none of our ...

In celebrating the 40th anniversary of the Air Jordan 1 silhouette, a new Air Jordan 1 Low will be added to the "Rare Air" ...

The Air Jordan 1 is...well, it's the "one." The one that helped launch modern sneaker as we know it, and the one that history has proven to be among the most timeless and versatile sneakers ever ...

It has been four decades since the Air Jordan 1 made basketball and footwear history by turning a controversy into the best marketing plan imaginable. Throughout 2025, Jordan Brand is celebrating ...

The Tar Heels might’ve had a somewhat contentious NCAA Tournament run last month, but there's absolutely nothing the least bit controversial about the Air Jordan 1 High OG ‘UNC Reimagined.’ ...

We have the late Peter Moore to thank for that, who not only designed the Jordan 1 and 2 but also gave us the branding associated with the Air Jordan family, from the original wing logo on the 1 ...

Back in 2019, Kim Jones completely rewrote the sneaker game with the Dior x Air Jordan 1 Low. It was a huge deal, and even though they retailed for $2,000 a pop, that didn't stop them from selling ...

The Air Jordan 1 Low OG "Obsidian" colorway. / Jordan Brand The Air Jordan 1 Low OG is dropping in the "Obsidian" colorway at 10:00 a.m. EST on Saturday, March 22. Best of all, the sneakers are ...

What if the Nike folks didn't find a way to use the "banning" of the Air Jordan 1 to catapult the sneaker's stardom? Well, part of why the Jordan brand is big now is because the NBA kind of didn't ...

Nike on Saturday will release the Air Jordan 1 Chicago "Lost and Found" Some collectors consider it the "most iconic sneaker of all time." Here's how Nike kept the Jordan 1 relevant for nearly ...

My phone chimed on March 22, 2025, at 8 a.m. EST to remind me about the release of the Air Jordan 1 Low Obsidian. I’ve gotten into the habit of adding release dates to my calendar (we listen ...

Wilbekin is an award-winning journalist living in New York City. He is also the Founder of Native Son, a movement, community, and platform for Black gay and queer men 1984 was a game changing year ...