An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

"I don't want it to be just a patsy" - Michael Jordan was determined to compete in his final All-Star Game originally ...

3 Nike Shoe Deals So Good People Probably Wouldn’t Believe in Them Without Proof originally appeared on Athlon Sports. Some ...

Michael Jordan refused to take pictures with a local Portuguese artist, despite enjoying his performance, because he was ...

Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

Jordan Brand creates some seriously sought-after and exclusive sneakers for its athletes, affiliate colleges and close ...

Everybody knows what probably is coming in Game 2 of the NBA Finals on Sunday night. The Thunder, down 1-0 in the series with ...

When coach Rick Carlisle told the TV audience following the Pacers' advancement to the 2025 NBA Finals, "In 49 other states, ...

GOAT, has a larger Air Jordan 14 ‘Oregon Ducks’ PE sneaker inventory than eBay and carries a heftier price tag. You can ...

Michael Jordan has ignited a firestorm across the NBA world with reports that he's returned to the league - this time not as a player, but as a special NBC Sports analyst reportedl ...

Reebok says, "Reebok brings new energy to the hardwood with these performance basketball shoes. A one-piece molded synthetic ...

The head of NATO says members need to increase their air and missile defenses by 400% to counter the threat from Russia and ...