Asda ditches Aldi and Lidl price match promise just a year after launch
Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...
Marketing Week2d
Asda drops Aldi and Lidl price match scheme
Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its ...
Asda axes Aldi and Lidl price match promise as new boss seeks to make his mark
In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...
Asda just axed popular supermarket discount scheme — and Aldi had cheeky response
Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...
Aldi makes dig at Asda as it drops its price match after 12 months
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
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Morrisons expands Aldi and Lidl price match pledge to more than 500 products
Supermarket Morrisons has added more than 100 everyday essentials and best-sellers to its price match promise with Aldi and Lidl in a new year boost for shoppers. The grocery chain said that ...
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Aldi makes dig at Asda over dropping its price match scheme
Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...
The Grocer3d
Asda ends its Aldi and Lidl price match scheme
Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...