E.L.F., known for its lower-cost “dupes” of high-end beauty products, will work closely with the 28-year-old entrepreneur and ...

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Hailey Bieber has transformed from beauty brand founder to certified beauty mogul, with her brand Rhode—known for its peptide ...

Hailey Bieber's three-year-old cosmetics brand Rhode has officially been bought by E.l.f. Beauty in a $1 billion deal, the ...

Alicia Keys attends Billboard Women In Music 2019, presented by YouTube Music, on Dec. 12, 2019 in Los Angeles. Keys slipped ...