“Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds its way into the stories we love,” Rafael Pitanguy, VML’s deputy global chief creative officer ...

Back in 2011, Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how ...

Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic. Daniel John. Sat, April 12, 2025 at 6:00 AM UTC. 2 min read.

Lifestyle; The Coca-Cola Company; Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...

In tandem, Rafael Pitanguy, deputy global chief creative Officer at VML, an agency under WPP, said, “Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before. By Jess Flaherty 14:32, Thu, Oct 17 ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - but there's something about it you may not have realised.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...