Coke’s red logo pops against the white paper amid ... to create the campaign. “Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds its way into the ...

In tandem, Rafael Pitanguy, deputy global chief creative Officer at VML, an agency under WPP, said, “Coca-Cola has always been more ... slow reveal of the Coke logo draw you in.

However, that wasn't always the case ... introduced bottles made from 100% recycled plastic. The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white ...