At the core of it all? Match types. Understanding how they work is essential to making your ad spend count. Unlike other ecommerce platforms, Amazon ads directly impact your organic ranking – so ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search ...

Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, ...

After a week-long trial, jurors in Waco, Texas, agreed with patent owner AlmondNet Inc, opens new tab that elements of Amazon's advertising platform infringe two AlmondNet patents related to ...