One global auto brand moved approximately $80 million in annual media spend from The Trade Desk to Amazon's platform by the ...

And since Amazon owns the credit card data and the shopper relationship, it can still optimize and attribute ad campaigns based on deterministic conversions, which used to be Facebook’s bread and ...

Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall earnings. While paid search remains at the heart of its ad business, Amazon has ...

Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest AI innovation: the Xnurta AI Reporting Agent .

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, ...

At the core of it all? Match types. Understanding how they work is essential to making your ad spend count. Unlike other ecommerce platforms, Amazon ads directly impact your organic ranking – so ...

Six days after the Supreme Court overturned Roe v. Wade, Amazon instructed advertising content moderators to bar some ads related to abortion from appearing in Amazon's store, according to images ...

Stay informed about updates to Amazon’s advertising platform to optimize your advertising cost of sales (ACoS) and leverage these insights for better ad performance. Amazon’s brilliance has ...

Amazon has increased its ad spending on X, which is owned by Elon Musk, more than a year after it removed many of its advertisements from the platform, according to a report. Other companies ...