Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform ...

Amazon DSP enhancements also include new frequency cap controls and reporting to simplify frequency management. Advertisers can now use the frequency groups feature to holistically manage their ...

Amazon DSP’s revamped user experience looks to simplify campaign creation with a new consolidated display line-item feature that reduced campaign setup time by 75% in early tests.

Amazon Overhauls Its DSP To Simplify Ad Targeting - 10/15/2024. Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Travel & Hospitality ...

Performance+, the automated optimization feature within the Amazon DSP, uses predictive AI to automate campaign setup, audience relevancy and optimization for lower-funnel goals like customer ...

AUSTIN, Texas, October 15, 2024--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Amazon DSP’s revamped user experience looks to simplify campaign creation with a new consolidated display line-item feature that reduced campaign setup time by 75% in early tests. The platform will ...