Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

The Amazon logo is displayed on delivery vehicles parked outside of an Amazon.com Inc. delivery hub on Amazon Prime Day in Torrance, Calif. Amazon deliveries in the Mankato area might get a little ...