Amazon introduced the initial new icon in a handful of international markets in late ... but displays the company’s smiling arrow logo more prominently. The blue tape looks like it’s being ...

Millions of people are accustomed to looking for the Amazon Prime logo when shopping on the e-commerce site, to ensure that the items they’re buying are eligible for free two-day shipping.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

THE SIMPLE 'Apple' logo of the tech giant has been named the most memorable by consumers. A study of 2,000 adults also found Amazon’s A-Z motif is now more recognisable than the golden arches of ...