As Amazon continues to be paramount to digital marketing success, examine margins across channels with all components factored in, balance the budget with every platform working harmoniously, and ...

Amazon delivers reporting for live shoppable streaming video With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to ...

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the Zeta marketing platform.

Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, and clicks into live shopping campaigns.

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What ...

The Federal Communications Commission is investigating Amazon and other retailers over the alleged marketing and sale of wireless signal jammers, the agency said Wednesday.

The Competition Bureau says it has obtained a court order as part of its probe into Amazon’s conduct related to its online ...

Follow-up: Amazon asks court to block former AWS marketing VP from working on Google Cloud Next speeches A lawsuit filed by Amazon against Brian Hall, ...

OTC drugmakers face an uphill battle on Amazon. But they should still be there, expert says By Beth Snyder Bulik Nov 19, 2018 9:45am online marketing online OTC drug sales online pharmacies Amazon.com ...

Amazon's head of TV and movie marketing details the studio's turnaround effort under Jennifer Salke and its push to become more than a 'supermarket of content' ...