Wondering how your ad performance measured up during Amazon's longest ever Prime Day? We'll delve into our proprietary research to tell you the story.

Amazon delivers reporting for live shoppable streaming video With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, and clicks into live shopping campaigns.

InfoSum, a data collaboration platform provider, has integrated with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon Demand-Side Platform (ADSP) and Amazon ...

Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented by Amazon Ads.

We have confirmed that Gerry Rich, who steered the Bond films going back to Goldeneye, is leaving Amazon MGM Studios. This was an amicable departure, and we understand it was a hard decision for ...

Longtime executive Gerry Rich has resigned as head of theatrical marketing at Amazon MGM Studios. Rich had been the marketing head of United Artists Releasing, which was formed from the union of ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Bank Of America analyst maintains Buy rating on Amazon with $230 price target. AWS and Marvell deepen collaboration for AI and data products.

Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.