The State Of The Industry It’s no secret that Amazon has made advertising one of its biggest focuses in 2019 and beyond. The marketplace is on track to snag 50% of the e-Commerce market share by 2021 ...

A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on ...

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the Zeta marketing platform.

Amazon Live signals in Amazon Marketing Cloud (AMC) ... Insights to optimize creator partnerships and content strategies change live shopping into a measurable part of their marketing mix, he said.

Dive Brief: Amazon cut down on marketing expenses by roughly a third in Q2 2020 as it attempted to better manage a surge in demand caused by the coronavirus pandemic, CFO Brian Olsavsky said on a call ...

Amazon spent more on marketing last year than Wal-Mart Stores (WMT-0.65%), Target, Best Buy (BBY-4.08%), Home Depot, and Kroger combined. Those retailers collectively produced $800 billion of ...