The State Of The Industry It’s no secret that Amazon has made advertising one of its biggest focuses in 2019 and beyond. The marketplace is on track to snag 50% of the e-Commerce market share by 2021 ...

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web Services (AWS) foundation models in the Zeta marketing platform. At A ...

Use that momentum to bolster your confidence so you can feel invigorated to add some new tactics to your marketing mix. Test, test and test again. And when you find what’s working, rinse and repeat.