Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising ...

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The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

The euphoria surrounding "anything AI" has now come to an end. Wall Street is no longer just buying stories from all artificial intelligence (AI) companies. Instead, investors are now rewarding stocks ...

Streaming and network giants like Amazon, Disney, and NBCUniversal gathered in New York this week to make their best pitches ...

YouTube has introduced Peak Points, an AI tool that identifies high-engagement moments in videos for targeted ad placements.

According to Netflix, this move promises more contextually relevant and interactive ad experiences. It offers advertisers ...

Netflix is planning to introduce several new ad formats, including interactive ads and ones that show up on the pause screen.