Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

Amazon's advertising business is poised to exceed $60 billion in retail media ad revenue, with rapid growth in full-funnel ...

Amazon continues to grow its advertising business at a rapid rate. According to the latest Warc Media forecasts, Amazon will ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

Amazon’s advertising revenue is set to exceed $60bn in retail media alone this year, outpacing its overall growth, a WARC ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search ...

Info Sum has announced new integrations with Amazon Ads, enabling advertisers to securely activate first-party signals across ...

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising ...

InfoSum, a data collaboration platform provider, has integrated with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon Demand-Side Platform (ADSP) and Amazon ...

Amazon's near-term valuations might be compressed by the concerns about tariffs and trade wars, but it's already weathered ...