As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

For nearly a decade, brands selling on Amazon have followed a relatively linear playbook. Having founded an Amazon-focused marketing agency in 2015, I've watched this evolution firsthand.

Meredith Bunche, head of growth and marketing for Amazon Fresh, joins the TWIG Podcast to explore how that ever-growing ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.. The aim ...

In the movie, the radical marketing strategy improved customer sentiment around Macy’s — and helped cement its status as the best place to shop. Amazon likely hopes its move will do the same ...

Today is the last chance to enjoy of one of the biggest shopping events of the year—Amazon Prime Day.I've been an editor covering Prime Day deals for the past five years, so I'm used to seeing ...

Corrections & Clarifications: An earlier version of this story misstated how much lower Amazon's prices are on average according to an independent study. The figure is 14%. Consumers shopping on ...

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What ...