Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we know today. The initial emblem, crafted by agency Turner Duckworth (who would ...

At only 18 years old, Amazon’s logo arguably has yet to reach iconic status. But its brand marque – the orange lower-case typeface underscored by a smile – is irrefutably ubiquitous.

Amazon was founded in 1994 and is one of the biggest companies in the world with an instantly recognisable logo. But some people are only just spotting the "subliminal" message "hidden" in it ...

AMAZON has changed its logo AGAIN after it was trolled for “looking like Adolf Hitler”. The new design is tweaked to remove any similarity to former Nazi chief. Amazon’s mobile lo… ...

Amazon is one of the largest companies in the world - but people have only just clocked the hidden messages in its logo. The company has around 310 million customers worldwide and processes a ...

The new logo now features a folded piece of tape at the top, which seems to suggest pulling the seal on an Amazon package. Amazon is also planning to bring its first checkout-free supermarket in ...