Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie and Fitch will strip its once-ubiquitous logo from its clothes as sales continue to tumble. The Abercrombie & Fitch logo was once emblazoned on the retailer's sweatshirts and T-shirts ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The ...

Abercrombie & Fitch will cease putting its logo on its clothing sold in North America by the spring of 2015, the teen retailer said, responding to customers who have been avoiding such identifiers ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring, reports ...

Abercrombie & Fitch ("A&F") has been a fashion business known for its brutally attitudinal brand iconography ever since its rebirth in 1988. But sales have been off for more than a few years now ...

Abercrombie & Fitch's decision to stop printing logos on its clothes as a way to rebrand itself is a complete departure from CEO Mike Jeffries' entire company philosophy. Jeffries became CEO in ...

Abercrombie & Fitch Then The old Abercrombie & Fitch was best known for logo tees, comfy denim, and, let's not forget, those bare-chested men. Abercrombie & Fitch ...

What’s next for Abercrombie? While the company has said it plans to close 60 stores this year after leases expire, Jeffries is hoping that Abercrombie’s back-to-school clothing line and logo ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo apparel to align itself with its target market's modern fashion trends. Skip to content. Explore Alpha Picks; ...

Abercrombie & Fitch Reportedly Ditching Logo From Clothes. The once-prized brand name may in fact be hurting the company's sales. By Amy Odell Published: Aug 29, 2014.

If you like shirts and sweats that say Abercrombie or Hollister, best stock up now. The Business Journals. Select a City ... Abercrombie & Fitch dropping its logo from T-shirts and sweats ...