In 1967, back when Helvetica was still brand new, American Airlines recruited ... We also get the tidbit that the eagle from the old logo? Not Vignelli's idea. "They wanted an eagle.

FutureBrand has simplified the American Airlines eagle into a slim diagonal ... created the airline's outgoing logo, told BusinessWeek he wasn't keen on the new design. "It has no sense of ...

The new design, unveiled Thursday (Jan. 17), is the first change in the look of American's fleet ... the airline's signature AA logo. It's replaced by an eagle's head piercing a red and blue ...