Nick Hatfield shocks field at 2025 BPT Heavy Hitters on Smith Mountain Lake with a SPRO Aruku Shad lipless crankbait, landing $110K and his first BPT win.

For nearly two centuries American shad have had their migration up the Rivanna River blocked by the historic Woolen Mills dam. But this week that impediment will be removed, enabling thousands of ...

I'd like to show you a perfect and easy way to rig up a plastic shad. A properly rigged shad will provide you with better lure action, and more hits as a result. ▶ Click here to subscribe for more ...

American fishermen have adopted advanced robotic technology to catch billions of fish using longline fishing methods. This video explores the innovative process where robots assist in capturing ...

Those factors contributed to the bait’s early success, but Gibson says the Swim Shad ultimately took off because, quite simply, it caught loads of fish. Not long after the lure hit shelves ...

Officials and businesses in Moose Jaw say they're hoping U.S. tariffs will lure more Americans to Canada's most notorious city. The city west of Regina recently launched a campaign welcoming Canada's ...