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E ven before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

Shakira is the latest celebrity to get into the beauty game, starting with the launch of her hair brand, Isima.

Shakira is 5’2” and about 25% hair. Sitting on a cream-colored couch in a hotel suite in New York City (she’s in town for the ...

Simply used on its own, the gel offers a nice wash over light color for a healthy-looking makeup-free sheen. Pro tip, you can ...

“Texture sprays adds volume, grit, and a lived-in feel. It’s perfect for beachy waves or undone updos. Unlike hairspray, it ...

My makeup collection is vast, and as I’ve gotten older, I’ve added a multitude of specialty skincare, hair products, and ...

Saints DE Cam Jordan debuts white hair, drops fantasy dialogue, and sparks fan calls to cast him in House of the Dragon.

In V.E. Schwab’s “Bury Our Bones in the Midnight Soil,” three women turned into vampires are thrown into a centuries-long ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Mariah Carey unveiled one of her most stunning transformations to date when she performed at the 2025 BET Awards in Los ...

Sproos! is a home brand built with apartment dwellers in mind, and its vibrant shower kits are a hit. Here, co-founder ...