The Chameleon Concealer SPF20 is a multi-functional essential that is a make-up and skincare hybrid, we never knew we needed.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Shoppers with dark circles swear by The Inkey List’s Caffeine Eye Cream to smooth and brighten their under-eyes. Snag the ...

Whether you’re lounging by the pool or spending summer in the city, it’ll pay off to invest in a few waterproof beauty ...

What's the difference between all the different foundation brushes? From a stippling brush to a beautyblender, here's how to ...

When I turned 40, with a baby on the way, it became much more challenging to conceal the puffy eyes and dark circles of a ...

To master it, start with a cream or liquid blush in a tone that flatters your skin. Pinks and peaches are great for most ...

Daniella Karagach is known for her incredible moves on DWTS, and she recently shared a video of herself dancing in workout ...

Exciting new launches from Laneige and Ghd, and a super-chic new fragrance that smells like a million dollars but only costs ...

Nail polish is often the star of the hand show, stealing the spotlight with bold colors, glitter, and glaze. But painting ...

We tested dozens of hair growth products including shampoos for hair growth, hair growth oils, serums, foams, and masks to ...

To identify the absolute best root touch-ups specifically for mature women, we consulted with top celebrity hairstylists who ...