Marketers increasingly have found it a lot easier and less costly to bring out a new product under one of a company`s established brand names. Or if a company has megabucks, the answer to new produ… ...

Aqua Net, launched in the early 1950s, offers a line of hair spray products. "Finesse gives us a significant presence in the United States," said Mike Jatania, Lornamead's chief executive officer ...

By the ‘90s, as big hair fell by the wayside, so did my love affair with mousse. Styles tamed, teasing combs were retired, and I said goodbye to the products that made my hair the texture of straw.

Marketers increasingly have found it a lot easier and less costly to bring out a new product under one of a company`s established brand names. Or if a company has megabucks, the answer to new produ… ...