Grocery retailer Asda has initiated a pilot for its new George stand-alone concept store to explore the potential for overhauling its existing Asda Living stores across the UK. This trial is ...

If successful, this concept store will replace the Asda Living brand portfolio across the UK. The store, which will open at 9am on 10 May, will be transformed with a new layout to showcase the best of ...

Leeds-headquartered retailer, Asda, has revealed it is trialling a George stand-alone concept store which, if successful, will replace its Asda Living brand portfolio across the UK. The pilot ...

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Asda will be trialling a new standalone concept store for its George clothing and homewares brand. If successful, it will replace the Asda Living brand portfolio across the UK. The pilot project will ...

And if their jumper has gone walkabout, you don’t want to spend loads of money replacing it. George at Asda has a 2-pack of cotton-rich sweatshirts from £5 – just £2.50 each. Choose from a range of ...

Well come March 8, George at ASDA might just have the answer ... all of which are available in three classic bridesmaid dress colours, navy blue, pastel sage green and dusky pink.

George at Asda is launching its first bridesmaid collection ... The bridesmaid collection comes in navy, pale pink, and sage, and is available in sizes 8-24. Dress prices range from £24 for ...

So perhaps it’s no wonder that George at Asda has sent shoppers wild with a ... The range also includes some very cute jumpers, brightly-coloured trainers and wide-leg trousers that are all ...

George at Asda has launched a "lovely" new homeware range with prices starting from just £1.50, attracting eager shoppers. Popular supermarket Asda's in-house brand George has built up a loyal ...

An "absolutely gorgeous" quarter-zip fleece from George at Asda is proving to be a hit with ... And this week a range of its fleece-lined jumpers were spotlighted in a video post, all priced ...

Asda has issued a warning over a George baby product and has urged families to "please stop using it immediately". The supermarket is recalling a George Home Baby Walker because it poses a choking ...