Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and better budget decisions. Skip to content. Subscribe.

Table 3. Top 10 ACIS stations with the highest number of days at or above a CSI of 3 during May 2025. We analyzed 191 Applied Climate Information System (ACIS) stations associated with U.S. cities ...

What Is Revenue Attribution?. Marketing is a key component of revenue generation. Prospective customers must know a company exists and the products or services it provides. Customers must also ...

“It’ll be fine. As long as we have two hands and a big bag. We'll get this cotton picked in no time. But in the evening, when we get home, only we ourselves know our suffering,” a Uyghur man’s voice ...

Nothing epitomises Chinese dominance over global industry more than its car sector. Outside Wuhan – yes, that Wuhan – in Hubei, central China, a 500 km2 industrial zone christened ‘Car Valley’ can ...

AUSTIN, Texas, June 02, 2025--CrowdStrike (NASDAQ: CRWD) and Microsoft today announced a collaboration to bring clarity and coordination to how cyber threat actors are identified and tracked ...

By mapping threat actor aliases and aligning adversary attribution across platforms, the collaboration minimizes confusion caused by different naming systems and accelerates cyber defenders ...

Climate Shift Index. The Climate Shift Index (CSI), Climate Central’s daily temperature attribution system, applies the latest peer-reviewed methodology to map the influence of climate change on ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership.. They will offer a unified cross-platform mobile and ...

Over three and a half years after family locator app Life360 acquired lost item tracker Tile for $205 million, the two services are finally fully integrated.On Wednesday, Life360 announced that ...

Context, a startup building an AI-powered office suite, announced that it raised $11 million in a seed round led by Lux Capital with participation from Qualcomm Ventures and General Catalyst.

Linear attribution credits $50K to Tradeshow 1 (because there were two Tradeshow 1 touchpoints), $25K to Webinar 2, and $25K to Direct Mail 1. Unweighted multitouch attribution allows you to see more ...