AUBURN — You may be asking yourself the question, "Why would Auburn University change its logo?" The interlocking "AU" has been a staple since it was first introduced in 1966. Auburn fans love it.

Alabama — Auburn has updated its "shield" logo for academics and athletics, and though the changes are slight, it is the most noticeable change for the university's insignia since the turn of ...

It’s also not clear how much cash Auburn spent in its first step implementing the new logo, which already adorns a new building for the Raymond Harbert Business College — or how much money the ...