AUBURN — You may be asking yourself the question, "Why would Auburn University change its logo?" The interlocking "AU" has been a staple since it was first introduced in 1966. Auburn fans love it.

Auburn says its “new” logo isn’t, in fact, new, and the “Sabon” font will not be used, according to the university. The school’s office of communications and marketing, in an email to ...

Auburn's Office of Communications and Marketing clarifies reports of a new Auburn logo and a new font being used. The font was merely a footnote, reported by AuburnUniforms.com, in the context of ...