For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

For some brands, an audio logo is just as important as a visual one. Close your eyes, and you'll know it's an Intel ad from its famous chimes. "I'm Lovin' It" is synonymous with McDonald's.

Veritonic, the audio research and analytics platform, published an annual report on the brands and industries in the U.S. that have produced the most effective audio logos in the past year.

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify ...

Liberty' ditty from Liberty Mutual has rocketed to the top of Veritonic’s annual Audio Logo Index, thanks to what its chief marketing officer calls its “simplicity and stickiness”.

This is already inaccurate as it's demonstrably true that many brands already had Audio Logos by this time. But as the story goes, the experiment worked and failed simultaneously. It worked in ...

But the truth is—as with a visual logo—the real power of a sonic mark comes via the familiarity that only repeated exposure can create. Veritonic publishes an annual Audio Logo Index ...

But our other senses are just as powerful, and corporations spend millions of dollars developing signature audio logos. Thanks to the power of crowdsourcing, Wikipedia now has a sound logo of its own.

Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the ...

Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the ...