chief brand officer of Auntie Anne’s, to Forbes in an interview. Buzzy, limited-edition products like this allow food and beverage brands to expand outside of their typical categories.

Do you love the classic pretzel from Auntie Anne's enough to want to bask in its unique, buttery scent all day? Auntie's Anne's wants you to achieve that dream with the release of its latest ...

As the old saying goes, the bigger they are, the harder they fall. This has been exemplified as malls entered and then exited the American cultural zeitgeist over several decades. Many stores that ...

Her work has previously appeared in POPSUGAR, HelloGiggles, Reader's Digest and more. Auntie Anne's Calling all millennial babes — it's time to smell like your favorite mall snack! Yes ...

Franchise pretzel shop Auntie Anne's has concocted a first-ever fragrance inspired by its mainstay menu item, calling it Knead, Eau de Pretzel. Auntie Anne's created Knead, a first-ever signature ...

Fond memories of eating soft, buttery pretzels while roaming the mall have been bottled into a new perfume by Auntie Anne’s, the beloved bakery chain ubiquitous among shopping centers and ...

“There are few scents more recognizable than the aroma of Auntie Anne’s,” Julie Younglove-Webb, the chief brand officer at Auntie Anne’s, shared in a statement provided to Food & Wine.

Pretzel lovers can redeem a freebie at Auntie Anne’s on April 26 if they’re rewards members. CAROLYN KASTER AP Auntie Anne’s is inviting fans to celebrate National Pretzel Day with a free ...