Chlorine, sun, and saltwater are the ultimate tone killers. Here’s how to keep blonde hair bright, hydrated, and brass-free ...

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Products Mentioned 1. Aveda Damage Remedy Restructuring Shampoo 2. Aveda Damage Remedy Restructuring Conditioner 3. Denman ...

To help you find the best hair mask for your routine, we spoke with hairstylists to get their tips for shopping for hair ...

Beauty editor Ashleigh Cometti surveys the most hydrating hair care to restore strands in winter. There’s a lot to love about ...

Ready for a fresh cut, color or transformation? The best hair salons in Houston will give you that “mane” character feeling.

The online world of curly and wavy hair is full of complexities. Everyone has a different routine for making the most of their natural texture.

It’s no secret that PureWow readers and editors (myself included) are obsessed with White Lotus. Aside from dissecting the best theories and experimenting with the exact beauty products they’ve used ...

Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines ...

MINNEAPOLIS, May 29, 2025--(BUSINESS WIRE)--AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its ...

An exhibit display for Blaine-based Aveda at a beauty show in Long Beach, California. Parent Estee Lauder has typically relied on stylists and salons to distribute its products, but it's thinking ...