Davidson is also set to star in Axe's "Short Kings" commercial, premiering later in May. In the new ad, the comedian will show how the right fragrance can give you confidence and improve your ...

Axe’s $8 Black Vanilla body spray is an alternative to Tom Ford’s expensive Tobacco Vanille perfume, so I tested both side-by-side to find out which is best.

Lil Baby’s love of Axe fragrance is no secret. The rapper, who includes the brand’s items on his tour rider, recently teamed up with the brand for a commercial and some co-branded, limited ...

The AXE Fine Fragrance Collection is available in the traditional body spray can, as well as deodorant sticks and shower gel formats. Price ranges from $5.97-$7.98 RRP and is available to purchase ...

Lil Baby helps launch Axe’s new Fine Fragrance Collection and shares why it’s ‘the new G.O.A.T.’ of scents in a new TV spot.

Dive Brief: Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a ...

Axe’s latest campaign sees the brand looking to redefine the premium fragrance marketplace with an affordable luxury push geared toward Gen Z. The Fine Fragrance Collection, made up of five new ...

The best part of the launch, however, is that AXE’s Fine Fragrance line is affordable. Each product retails for less than $8 at stores like Amazon, Walmart, CVS, Kroger, HEB and Walgreens.

In the latest commercial for the company’s antiperspirant deodorant sticks, the Quality Control rapper—whom the brand calls “an Axe ambassador”—stars as the right-hand man to a guy ...

Davidson is also set to star in Axe’s “Short Kings” commercial, premiering later in May. In the new ad, the comedian will show how the right fragrance can give you confidence and improve ...

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